5 Secrets for Writing a High Converting T-Shirt Product Description


Posted by AllDayShirts on to Printing Business Tips

Everyone loves custom printed t-shirts. They allow the wearers to express themselves with fun phrases and colorful images. In 2021 alone, the custom t-shirt printing market was worth $3.9 billion and is estimated to grow at a compound annual growth rate of 9.9% through 2030.

However, you may be wondering how you can achieve success in converting product views of custom printed t-shirts to sales. The answer is simple. It's all about your product description.

What is a product description and how can you use your t-shirt product description to your advantage to drive up sales?

In this guide, we'll go over nine secrets you can use to create a t-shirt product description that sells. Keep reading to discover more information below.

What is a Product Description and Why Does it Matter?

Your product description is your brand voice come to life. It establishes your product, its features, and what makes it worth buying to your customer base. 76% of consumers shop online and since the COVID-19 pandemic, this number has increased even more.

The better your t-shirt product description is, the more likely you will be able to convert potential shoppers just browsing into completed sales. So you need to make it informative, enticing, and entertaining.

When creating a product description, you should provide answers to three main questions.

  • How does your product compare to that of your competitors?
  • How does your product help solve a common problem?
  • How can your product improve your customers' lives?

By focusing on these three questions, you can pinpoint the best ways to offer answers in your product description.

What Are the Elements of a T-Shirt Product Description?

When crafting a product description, you'll also need to call attention to three different elements that go into the t-shirt product description. These are Design and Inspiration, T-Shirt Benefits, and Technical Description.

87% of consumers rely on product descriptions to make their purchases and 50% will return an item if it does not live up to its description, so make it count.

- Design and Inspiration

Add a simple lead-in to inform the customer of where the inspiration came from for your t-shirt design. It doesn't have to be a long story; just a small insight into the design process or your motivation will do.

- T-Shirt Benefits

Keep your product description consumer-friendly. Focus on major benefits and pain points for your potential consumers. This could include talking about how no one wants to wear a wrinkled shirt and how your t-shirt can benefit them and remedy this issue.

- Technical Description

The technical description details the physical attributes of the t-shirt. This includes the fabric content percentages, t-shirt sizes, colors, and any other specific garment attributes you want to bring to their attention.

How to Write Your Product Descriptions

Before writing your t-shirt product description, you should also take the time to research and utilize five areas of effective product descriptions. These five areas are:

  • Knowing Your Customers
  • Finding Your Brand Voice
  • Turning Features into Benefits
  • Telling a Story
  • Including Keywords

Knowing your customer brand base will help you hone your product descriptions to best meet your target audience. Once you are aware of your target demographic, this will also help you to find your brand voice.

When talking about the features of your product, equate these how your consumer will benefit from this product. Is it moisture wicking to keep them clean and dry all day or is it wrinkle repellant to help them look their best? This will prevent your product description from becoming a dull listicle of facts pertaining to your t-shirts.

Talk briefly about your brand story or something that ties in with the design of the shirt to the product description. This could be a story to explain why your shirt designs represent a particular culture or benefit a certain charitable organization that's near and dear to your heart. Use social media marketing to boost your brand story.

Using keywords in your product description helps your customers to find specific t-shirts and designs when searching these words online and on your site.

Keywords also help you boost your organic search SEO ranking on Google when shopping for similar products. For stores like Etsy, use the tags feature to your advantage.

Ways to Make Your T-Shirt Description Appealing

Product T-Shirt Description

The way you format your product descriptions is also important. Use headlines that grab the customers’ attention and draw them in.

Vary your product descriptions to make them unique so you don't follow the same copy-and-paste format for all of your t-shirt production descriptions.

Do not use long drawn-out paragraphs that appear like walls of text. This is a surefire way to lose your customer's attention.

Instead, break it up into small groups of 2-3 sentences. Use bullet points so that your content is easier to read and skim through.

1) Use Humor to Enhance Your Product Description

The use of a well-placed pun can do wonders for enhancing a product description. For example, a t-shirt made from plant fibers could use a line like "Unbe-leaf-ably soft material."

Use caution not to be too topical, lewd, or attack certain individuals as this reflects poorly on your brand.

2) Avoid Using Technical Language

Informing your customer about the features and benefits of your t-shirt, such as the fabric content percentages, in your product description is fine. You should avoid talking too much about the technical process to create the shirt.

If you want to highlight the way the t-shirt is made, use simple and easy-to-understand language so you don't lose your consumer in technical jargon.

3) Talk Directly to Your Potential Consumer Base

Imagine your customer is standing in the room in front of you while you're writing your product descriptions. Write it as though you are speaking directly to them.

The use of "your" and "you" helps to humanize your brand voice and make your brand more personable. Ask them questions they make be thinking as they read your product description and then proceed to answer them.

4) Match Your Product Description Tone to Your Brand Voice

T-shirt product descriptions, for the most part, will be casual in their tone. You don't want to come off as too stuffy or boring.

If your brand is lighthearted and humorous, you want to engage your consumers to browse through your funny designs and witty slogans.

5) Incorporate Customer Reviews Into Your Product Descriptions

One of the best ways for other customers to see how your product stacks up is by enabling customer reviews to display within your product descriptions.

This provides authentic reviews in real-time that can influence customer sales. Seeing open and honest feedback can encourage more sales.

Start with Quality Blank T-Shirts for Your Business

A product description does all of the heavy lifting needed to truly sell your product and convert sales. A t-shirt product description is your business's brand voice informing and encouraging potential consumers. Once you've created the best product description, your t-shirt business is sure to succeed.

For the best blank t-shirts for printing, you'll find just what you need for your business at Browse our full catalog of high-quality affordable t-shirts, sweatshirts, hats, and more.

Place your order on our website today and check out our blog post on 7 TikTok T-Shirt Promotion Ideas for your brand for more information.

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